Cendant Fires Accounting Firm; Lawsuit May Be Next
Cendant Corp. last week fired Ernst & Young and is ready to sue the accounting firm for its…
Prime Access Campaign Targets People With HIV for Crixivan
Prime Access' newest campaign aims to give HIV-positive people updated information about HIV drug Crixivan. The campaign, which…
Kent & Spiegel Confirms Bankruptcy Filing
Kent & Spiegel Direct Inc., a DRTV marketing company in Culver City, CA, confirmed today that it filed…
Internet PC Firm Focuses on Techies
With a colorful Web site and witty ads, Internet PC company iDot.com targeted clever, tech-savvy customers when it…
Campaign Targets Potential Investors
Financial services companies seeking to target investors will have an opportunity to reach their largest audience ever through…
Dell's 1Q Revenues Jump 52 Percent
Dell Computer Corp. reported last week that first-quarter revenues skyrocketed 52 percent to $3.9 billion vs. $2.6 billion…
Looking Glass Inc. Aligns With Scarborough Research
Marketing strategies company Looking Glass Inc., Denver, formed an alliance with Scarborough Research, New York, to combine its…
Grey Grows Medical Division
Grey Healthcare Group, New York, has expanded its medical education expertise by hiring Frank Rodino as managing director…
Printer Campaign Aids Re-sellers
In an effort to funnel comprehensive leads to re-sellers of its $16,000 printer, computer provider Hewlett-Packard is launching…
Cable Programmers, Operators Target Viewers
Lured by the prospect of promoting shows directly to millions of cable subscribers, big-name programmers such as HBO,…