Cox Direct Revamps Carol Wright Program
Cox Direct has changed the look and focus of its Carol Wright cooperative envelope program with two new…
USPS Program Gets Stamp of Approval
In an effort to attract young stamp collectors, the U.S. Postal Service recently started a nationwide marketing campaign…
Esprit Searches Stores for Models
Less than a year since the re-launch of its catalog after a 10-year hiatus, Esprit de Corp., San…
MSGI Expands Into Texas
Metro Direct, an operating unit of Marketing Services Group Inc. (MSGI), New York, will open a new office…
K-Tel, Guthy-Renker Strike Programming Deal
K-Tel International Inc., a marketer of entertainment products in Los Angeles, signed a programming agreement with Guthy-Renker Corp.’s…
Managing Web-Driven Channel Conflict
“In the business world, everyone is always working at legitimate cross-purposes, governed by self-interest.” — Harold Geneen, ITT…
List Bank, Walter Karl Team up
The Walter Karl Co., Greenwich, CT, has announced a strategic partnership with the List Bank, Evanston, IL, whereby…
Harte-Hanks Changes Name
Harte-Hanks Communications Inc. changed its name to Harte-Hanks Inc. at its annual shareholder meeting May 5. The change…
Groups Plan Survey on Magazine Readership
A magazine readership survey planned for September will seek to gather the most comprehensive data ever on audience…
Airline Taps Miller Huber
British Airways has selected Miller Huber Relationship Marketing, San Francisco, to develop a business-travel relationship marketing program that…