National Geographic Campaign Begs Question: Too Soon for Visuals in E-Mail Marketing?
Never one to let a chance to use visuals pass by, the National Geographic Society's online arm launched…
Berenson, Isham Acquires InterActive's Web Division
In a move that already has helped the agency win a new client, Berenson, Isham & Partners, Boston,…
Ovation Marketing Launches Gerber Life Site on the Web
Ovation Marketing, La Crosse, WI, has created a Web site for the Gerber Life Insurance Co., White Plains,…
Red Cross Makes First Attempt at National Fundraising Campaign
Fierce competition for donor dollars has spurred the American Red Cross to spearhead a 12-month pilot program that…
Nonprofit Briefs
Nonprofit Alliance Debuts Web Site The Alliance of Nonprofit Mailers, Washington, will go online May 15 with its…
1-800-FLOWERS Cuts Online Credit-Card Authorization Time
1-800-FLOWERS has slashed credit-card authorization for its online orders from 20 minutes to about four seconds. “In our…
Mail Monitoring Firm Adds Utility Category to Database
With widespread utility deregulation on the horizon, direct mail-package archiving firm marketIQ Inc. is busy scanning in the…
Disney Buys Net Publisher Starwave
Add Walt Disney to your list of online advertising networks to be taken seriously. The company recently made…
Expect Deals To Keep Industry Abuzz All Year
The direct marketing industry is setting all-time highs for merger and acquisition activity, and teleservice deals continue to…
Health care providers remedy customer service with new programs
Mergers in the health care industry in recent years have led companies, challenged by the doubling of membership…