Just How Hot Are Those Hotlines?
“If hotline names don't work, nothing will.” “It seems like hotline names are the only thing worth mailing…
Sales Increase 12.4% at Hello Direct
Hello Direct Inc., San Jose, CA, reported that sales for the first quarter ended March 31 rose 12.4…
Marketing Mergers Will Make Little Impact on Airline Frequency Programs
Despite rumblings of anti-trust violations, airlines are moving ahead with plans to merge marketing programs. With Northwest Airlines…
Rapid DM Growth Predicted as Russian Economy Turns Corner
BRUSSELS – The Russian economy turned a crucial corner last year that will make solid growth of direct…
FTC Targets Publisher
The Federal Trade Commission has reached a settlement with a Ramsey, NJ-based company and its owner who were…
Demand Increases For Financial Data on Teleservices
Information on the use and benefits of teleservices is still in demand, as is proven by the need…
Kleid Creditors May Get Money This Week
The dispersal of funds to creditors in the Kleid Co. bankruptcy case could begin this week, pending the…
Job Rates Catalyst for New Interest on Capitol Hill
The industry’s high employment figures sparked an overwhelming reception by lawmakers on Capitol Hill during recent lobbying efforts…
Kleid Co.'s Demise Spurs Suggestion
It's distressing to read about the demise of the Kleid Co. (“Creditors Question Kleid's Practices,” April 20). Lewis…
DM Revenues Behind Other Divisions, May & Speh Says
Although May & Speh Inc., Downers Grove, IL, recently reported record revenues for the second quarter of fiscal…