IntelliQuest Positions Itself to Technology Marketers
IntelliQuest, a provider of information-based marketing services, Atlanta, is seeking to attract technology telemarketers with its new division,…
Circuit City Ends 1-800 Telephone Support
At a time when many companies are beefing up their call center support, computer and electronics retailer Circuit…
Sears pioneers voice activated answering for retail
Giant merchandiser Sears is pioneering voice recognition answering technology in the world of retail stores, allowing callers to…
Programmer's Paradise 1Q Sales Increase 36.8%
Software direct marketer Programmer's Paradise Inc., Shrewsbury, NJ, reported that net sales for the first quarter ended March…
DMA Privacy Policy: Customers in Question
Ken Magill's piece on the DMA membership compliance policy draft (“DMA Mails Privacy Draft to Members; Debate Begins,”…
New Higher Postal Rates: How Much? Why? When?
The U.S. Postal Service is near the end of a postal rate increase proceeding before the Postal Rate…
Catalina Program Helps Drug Firms Target Consumers
Catalina Marketing Corp., a provider of in-store electronic marketing programs to consumer goods companies, last week debuted a…
Reader's Digest Names New CEO
The Reader's Digest Association Inc. last week named American Express executive Thomas O. Ryder, 53, to succeed George…
Leading Suppliers in Canada
MLS COMPUTER SERVICES MLS Computer Services 711 Directors Drive Arlington, TX 76011-5103 Tel: (817) 640-7007 Fax: (817) 649-7824…
Genesis Buys Biobottoms Kids' Catalog
Genesis Direct, Secaucus, NJ, has expanded its catalog roster to 30 and its burgeoning children's catalog unit to…