MarketFirst Helps Integrate Marketing, Sales
Direct and database marketers tend not to make much of a distinction between sales and marketing functions. But…
LSC to Manage Cancer Foundation's Donor List
The fundraising division of List Services Corp., Bethel, CT, has taken over the management of the National Foundation…
Sher Leaves KnowledgeBase for New Venture
Bob Sher, a 30-year veteran of the information marketing arena, said last week that he has stepped down…
*Coughlin: No Clue When New Postal Rates Will Begin
WASHINGTON — Deputy postmaster general Michael S. Coughlin told delegates at the DMA Government Affairs conference here May…
DMA Throws Support Behind White House Privacy Efforts
The Direct Marketing Association threw its support behind privacy efforts unveiled by Vice President Al Gore on Thursday.…
Burnett Leaves DBA to Run Own Firm
Ed Burnett has left Database America (DBA) after 20 years to run his own consulting firm. Burnett was…
Cendant Eyes Net Companies
Just when it looks like Cendant Corp. will slow its buying binge, the marketing giant has announced plans…
Kleid Creditors to Receive Payments
Creditors in the The Kleid Co. bankruptcy case should be receiving their first payments next week. Kleid, New…
Business Owner Denies FTC Claims
The president of a small New Hampshire Internet company last week said she is considering legal action over…
DMA Reviews 21 Ethics Grievances
On the heels of expanding ethics guidelines that target data collection and children, the Direct Marketing Association this…