Broadway, First USA Launch Credit Card
In a branding initiative on the scale of a Broadway production, the League of American Theatres and Producers…
Will Mergers Slow Credit-Card Solicitations?
Industry watchers are divided over the effects that two proposed bank mergers will have on the volume of…
Kent & Spiegel Denies Bankruptcy Rumors
LONG BEACH, CA — Attendees to the DRTV Expo here traded rumors about the fate of Kent &…
Firms Find Big Business in Business Greeting Cards
Business greeting card company IntroKnocks has high hopes that its newly launched 26-page catalog can spur a four-fold…
Canadian Show Draws Record Crowd
TORONTO–The Canadian Direct Marketing Association’s 31st conference opened here attracting record number of exhibitors and visitors. Officials have…
Future of Credit Unions Rests in DM and Congressional Bills
Credit unions were dealt a severe blow in February when the Supreme Court ruled to impose restrictions on…
Hunt Marketing Expands With Accountable DM
Hunt Marketing Group, Seattle, has celebrated its fifth anniversary by moving into larger offices. The agency credited its…
24/7 Acquires Intelligent Interactions
In an effort to offer more targeted ad space to its clients, newly formed online advertising sales network…
Nicholson New York Updates Web Site for Daily News
Nicholson New York is revamping the New York Daily News' Web site to make it more user-friendly to…
Target Messages to the Proper Generation, Marketers Urge
RYE BROOK, NY–Ages and dates were the prevalent themes at the Acxiom/Direct Media Consumer Co-Op here last week…