California's Deregulation Slow to Attract Customers
Direct mail was the most effective advertising medium used by energy companies in the months leading up to…
Developing an Acquisition Modeling Strategy
Database marketers take heed: Over the past decade, predictive models have become the database marketer's weapon of choice…
UPS to Offer Money-Back Guarantee; Kelly Blasts USPS
United Parcel Service of America has announced that it will offer money-back guarantees on on-time deliveries of commercial…
**Cendant Turmoil Slam Stock Price
Cendant Corp. suffered a major blow as the Wall Street darling unraveled amid an investigation of major accounting…
Database Marketers Gear Up to Reach Automotive Customers
As the automotive industry becomes more adept at collecting internal customer information, it is turning to database marketers…
Daily Jokes Make E-Mail Readers Receptive to Marketers' Messages
Did you hear the one about the e-mail marketer who not only had no fear of being labeled…
News America Makes Move to Branded Coupons
Branding of packaged goods has been a staple in the ever competitive world of retail supermarkets, but now…
Sears Opts for Experian's Strategy Management
Retail giant Sears, Roebuck & Co. has implemented a new credit-decision-support software system in its more than 3,000…
Gillespie Boosts Healthcare DM
The healthcare group created by advertising agency Gillespie's acquisition of healthcare marketing firm RAR & Associates plans to…
Cereal Maker, MLB Team Up to Build Brand Recognition
Cereal maker General Mills and Major League Baseball are breaking new ground by using a video game in…