Herlihy Uses Humor on Net Users
A mail campaign created by The Herlihy Marketing Group uses a visual joke to warn Internet users of…
ShopGuide.com directs consumers to retail sites
A new shopping search engine aims to help online merchants stand out in the increasingly crowded e-commerce arena.…
LLKFB Uses Clinical Psychology to Understand Customer Behavior
Lieber, Levett, Koenig, Farese, Babcock has teamed with therapy and behavioral medicine organization Behavioral Associates to launch a…
Postal Briefs
CNF Cites Lower Revenue CNF Transportation, the parent company of Emery Worldwide, Palo Alto, CA, the delivery services…
Hybrid Marketing and Sales Benefit Hi-Tech Firms
Few industries are as fast-paced and dynamic as hi-tech. This is an industry once dominated by a fer…
Report: Narrow-Thinking Online DMers Miss Opportunities
Although it predicts that direct marketing will account for at least 50 percent of ad dollars spent on…
GETKO Targets New Homeowners
A company that has been marketing to new homeowners for 35 years will launch three products aimed at…
Creative Shuts Stores to Focus on Catalogs, E-Commerce
Creative Computers Inc. became the latest in a bevy of computer companies zeroing in on their direct marketing…
USPS, Microsoft Focus on SOHO Market
The U.S. Postal Service has implemented several programs recently to reach the small-office, home-office (SOHO) mail market, including…
Melitta Views Direct Sales Boost as Grounds for Catalog, Web Site
A surge in customer requests for specific products has spurred Melitta to create a program that formalizes and…