CMG Information Acquires Accipiter
Direct marketing and Internet investment company CMG Information Services Inc. announced that it has acquired online ad-management software…
Prospecting Ripe at Smaller Net Show
MIAMI — Small but full of highly qualified prospects was the general assessment on the exhibit floor of…
Three-Year Effort Turns DMA Into Notable Force Up, Down Capitol Hill
As the old adage goes, it isn't necessarily what you know, it's who you know, and the Direct…
Worldata Resigns CMP Media's Mailing Lists
List firm Worldata announced last week that as of June 30 it no longer will manage CMP Media…
Top 10 Hi-Tech Direct Mail Mistakes
Time for a campaign checkup? If your direct mail isn't performing as you hoped, perhaps you've fallen prey…
Visual RFM: Segmentation You Can See
Visual RFM is a method of presenting recency, frequency and monetary data to help marketers decide not only…
Spiegel, Talbots Cite Lower Sales
Spiegel Inc. and Talbots Inc. reported lower March sales and pointed to this year's later Easter as a…
More Catalogers Help Girls Dress for Prom
Although many of the catalogs targeting teen-age girls have been around less than a year, several already have…
Baseball Teams Play Ball With a Hand From DM
Major League Baseball teams are demonstrating how a business database can be used to help both large- and…
Case Study: Damark Successfully Marries Membership Clubs, Catalogs
Damark International, Minneapolis, was founded in 1986 by David Russ and Mark Cohn, formerly with COMB. Working initially…