Ziff-Davis IPO Brings in $399.9M
Hi-tech publisher Ziff-Davis Inc., New York, generated $399.9 million in its initial public offering April 29, making it…
Digital Printing Yet to Catch on
Consumers interested in purchasing a Subaru can choose the desired model, color and features on the company's Web…
Restrictive Legislation Concerns List Industry, Study Finds
Four of every five list owners is outsourcing list management services to an external manager and the same…
Big Flower Acquires Reach America; Sales up for 1Q
Advertising and marketing services company Big Flower Holdings, New York, announced that it has purchased Reach America, New…
Allstate Motor Club to Use Metris Databases
The Allstate Motor Club will gain access to 35 million prospects through a multiyear marketing agreement with Metris…
*Rate Case Won’t Be Implemented in June, Ward Says
ATLANTIC CITY, NJ–Even though there has been some speculation that the USPS’ Board of Governors may implement new…
*’Mixed Feelings’ on New PMG Rumors
ATLANTIC CITY, NJ–According to mailing industry executives and USPS partners at Mailcom ’98, the mail communication management conference,…
Car Firms Jostle for Customer Loyalty
Battling for customer share in a price-sensitive environment, General Motors Corp., Ford Motor Co. and Chrysler Corp. all…
Fasano and Associates Debuts Hot Zoë List
Fasano and Associates, Los Angeles, has tapped into the powerful generation Y market by winning management of Fulcrum…
Elron Software List Comes With Guarantee
The Elron Software List comes with a money-back guarantee. Hi-tech mailers can test 5,000 names, and if they…