ASSOCIATION NEWS
Belgian DMA to Launch FPS BRUSSELS – The Belgian Direct Marketing Association (ABMD) has approved extending the Telephone…
Hanna Anderson Rolls out Second Japanese Book, Worries about Economic Fallout
PORTLAND, OR – Hannah Anderson rolled out its spring book-the company’s second Japanese language catalog — at the…
The “Godiva Factor” and Other Important Issues
SINGAPORE — The distressing sound in boardrooms all over Japan is that of tightly clenched teeth sucking in…
Based Fashion Retailer drops 60,000 Books in Canada
CHICAGO – Oilily, an upmarket Dutch apparel retailer and cataloger with 30 stores in the US, dropped 60,000…
Snyder buys fifth European company
BETHESDA, MD – Snyder Communications bought its fifth European company within the last year in March, spending $43…
British DM Show Attracts Visitors from 40 Countries
British DM Show Attracts Visitors from 40 Countries Deck: Record Attendance Reflects Booming DM Industry By Thomas Weyr…
Strategy Team to Market Yvan Valentin Chocolatier
The Strategy Team is developing a five-year marketing plan for Yvan Valentin Chocolatier that will begin this summer…
May & Speh Launches Data Management System
May & Speh has unveiled a data management solution called Quiddity that is based on the Forte Application…
MIT to Push Revamped Magazine
The Massachusetts Institute of Technology is pouring $2.5 million into Technology Review, its 99-year-old tech magazine, in the…
Claritin Campaign Targets Hispanics
Schering Laboratories, maker of the prescription antihistamine Claritin, is appealing to the Hispanic market with a Spanish-language advertising…