Audio Book Club Gains Members From Web Site
Audio Book Club Inc. (AMEX: KLB), Boca Raton, FL, last week announced that its Web site (www.audiobookclub.com) garnered…
DMEF Helps Put Students to Work
For more than 30 years, the Direct Marketing Educational Foundation has played matchmaker for college students looking to…
CA Candidates Take Heat Over Planned Spam
California gubernatorial candidate Jane Harman and other Democrats came under fire over a news report of plans to…
Let's Not Close This Window of Opportunity
If ever a postal rate increase could be considered strategically good for mailers, it would be R-97. For…
Software Helps Nonprofits Get Personal
To help nonprofit organizations target their donors more effectively, Metromail has released an updated version of its C.O.I.N.…
Study: Insurance Firms Making Web Progress
Insurance companies served fewer than 10,000 customers over the Internet in 1997 compared with millions of customers served…
Harte-Hanks Signs Gap, Stage Stores
Database marketing technology provider Harte-Hanks Data Technologies announced last week that it had secured accounts with Gap Inc.,…
Most Expect Cendant to Ride Financial Storm
Cendant Corp. is expected to weather the problems caused by accounting irregularities in its membership services division and…
DoubleClick Adds Seven Sites to Network
DoubleClick Inc. (Nasdaq: DCLK), New York, announced last week that it has added seven Web sites to the…
Don't Stymie Your E-Mail Plans
Many companies want to make the leap from direct marketing to direct e-mail marketing. They know that a…