Uncle Sam Expands Teleservices Programs to ‘Woo’ Taxpayers
The TeleFile program, the touch-tone phone tax filing system that was rolled nationwide last tax season in a…
Mortgage Provider Increases Home Sales
Freddie Mac, one of the largest residential mortgage providers in the U.S., hopes to become one of the…
Canada Lures Telemarketers
Teleservices companies weary of confronting restrictive legislative measures and a dwindling workforce in the United States are trekking…
Global personal communications network spawns global customer care center
Gearing up for the global launch of its Iridium System wireless product line in September and the deluge…
DMI Renames E-Mail Service
Acxiom Corp. subsidiary Direct Media Inc. (DMI) is expected to unveil its e-mail marketing service under a new…
Business Booms As AT&T Accents Foreign Languages
Capable of translating 140 languages, 24 hours a day, AT&T Language Line Services, Monterey, CA, has swelled into…
Business Ecosystems Enhance Marketing
Like most marketing professionals, you probably think the Web can provide — if not now, then sometime in…
Audio Book Club Teams With Shareholder Direct
Audio Book Club Inc. has teamed up with Shareholder Direct to launch a toll-free number that will deliver…
Businesses Eager to Adopt Direct Mail Tool
Predictive modeling, also known as list scoring, is an underused tool that can boost outbound response rates for…
Branding the NYC Marathon
Nike, exclusive sponsor of sportswear and footwear for the 1997 New York City Marathon, is liquidating surplus custom…