Web Continues Driving Privacy Debate
As the Direct Marketing Association nudges its members closer to the July 1, 1999, deadline for compliance with…
FEDMA Makes ‘Best of Europe’ Awards to Leading European DMers
BRUSSELS–More than 20 “best of Europe” awards were handed out at a gala dinner at the “concert noble”…
Experian, Metromail Work on Merging
The Great Universal Stores PLC cash tender offer for Metromail closed April 10 in a transaction valued at…
DMA Mails Privacy Draft To Members
In a move that is sure to spark debate, the Direct Marketing Association last week mailed its members…
Creditors Question Kleid's Practices
The handling of rental income owed to list owners and managers by the Kleid Co. before it filed…
1-800-FLOWERS grows with Plow & Hearth purchase
With its purchase last week of a majority stake in cataloger Plow & Hearth, 1-800-FLOWERS has a platform…
Database Products & Service
ACORN, CACI/ PerformanceData The U.S. Marketing Systems Group of CACI International Inc., Arlington, VA, an international information technology…
Mailers Respond to McHugh's H.R. 22 Changes
The Mailers Coalition for Postal Reform focused on how postal rates are set in written comments submitted to…
Higher Infomercial Rates Push Marketers into Spots
Direct response industry pundits began declaring a year ago that the short form spot would once again be…
Ray Cook, Black Rock Hit Airwaves with Golf Infomercials
In an attempt to replicate the astonishing infomercial success of Adams Golf Inc., Austin, TX, several golf equipment…