Audio Book Club Teams With Shareholder Direct
Audio Book Club Inc. has teamed up with Shareholder Direct to launch a toll-free number that will deliver…
Businesses Eager to Adopt Direct Mail Tool
Predictive modeling, also known as list scoring, is an underused tool that can boost outbound response rates for…
Branding the NYC Marathon
Nike, exclusive sponsor of sportswear and footwear for the 1997 New York City Marathon, is liquidating surplus custom…
What List Brokers Should Provide
Managing list selection always was a problem for the small, lean and mean newsletter publishing operation at Marketing…
Senators Offer New Bill to Ban Internet Taxes
Sens. Judd Gregg (R-NH) and Joseph Lieberman (D-CT) have introduced a bill that proposes a three-year moratorium on…
Credit-Card Offer Responses at 10-Year Low
Although credit-card issuers flooded mailboxes with a record 3 billion solicitations last year, response rates slid to their…
Dell Agrees to Pay Penalty
On the same day that it agreed to pay the largest ever civil penalty ever for a single…
'Titanic' Necklace Is Jewel in J. Peterman's Crown
Replicas of the “Heart of the Ocean” necklace that Kate Winslet wore in the movie “Titanic” apparently sparkled…
Building Private Prospecting Databases
A private prospecting database contains names and addresses of potential customers for your products and services. It is…
PRC Chief Takes USPS to Task Over Anonymous Memo
It seems that a rate increase for Standard A mail still is inevitable despite the fallout from a…