Day-Timers Debuts New Programs
More than 50 years after it launched its classic paper appointment books, Day-Timers Inc., Allentown, PA, is about…
Student Advantage Acquires Collegiate Advantage
Student Advantage LLC, a marketing services company offering membership, discount and online programs aimed at the college market,…
AT&T Selects FCB Direct for Its College Business
AT&T, Basking Ridge, NJ, has consolidated its college market business with Foote, Cone & Belding Direct, New York.…
Leslie Advertising Forms Direct Marketing Unit
Integrated marketing agency Leslie Advertising, Greenville, SC, has built up its direct marketing capabilities by formalizing them into…
Hitchcock Productions Opens on Madison Avenue
With a roster that already includes work-clothing catalogers Image First and Dickies, shirt maker Van Heusen and lingerie…
NetCreations to Manage WebPromote’s E-Mail List
E-mail list developer and manager NetCreations Inc. announced last week that it has been selected to manage online…
Direct Tech Program Lowers Postage Costs, Boosts Mailing Results
Participants in the RFMplus cooperative database of recent mail-order buyers can lower their postage costs and improve mailing…
Dayton Hudson Acquires Cataloger Rivertown Trading
Making its first foray into direct marketing, retailer Dayton Hudson Corp., Minneapolis, has acquired St. Paul cataloger Rivertown…
**GUS, ABI Increase Offers for Metromail
The bidding war for Metromail escalated March 26 as both Great Universal Stores PLC (GUS) and American Business…
Companies Work to Atrract Gay Travelers
Two years ago, American Airlines became the first big-name corporation to add several employees to its 100-person sales…