Marketers Battle Over Bun and Thigh Exercisers
While abdominal exercise machines were the subject of several patent infringement lawsuits last year, infomercial marketers this year…
Former GSN President Eyes Local Stations for Paid Programming
Barbara Laurence, the former chairman and CEO of the now-defunct Global Shopping Network, launched a new company this…
Great! Response President Born to be a Marketer
If anyone was born and raised in the world of direct response television, it is Garrett Bess. With…
Media Rates Rise Again Without Ab Frenzy
Infomercial media rates have risen strongly again, but this time a “hit” category of products is not driving…
Advertisers Weigh Impact of FDA Rulings
A Federal Drug Administration ruling last August designed to open up the direct response market for prescription drug…
Food Network Cooks Up DRTV Merchandise Offers
The Food Network, the cable channel based in New York, is developing new initiatives to license its name…
Leading Suppliers in the UK
Company Profiles furnished by participating international suppliers. Click on the link below to view the listings. http://web1.dmnews.infotech-nj.com/cgi-bin/yellowpages_search.cgi?ycatid=F14
Turn Web Visits Into Useful Information
You built a Web site and they did come, but who are they? Knowing the demographics of your…
California's Deregulation Slow to Attract Customers
Direct mail was the most effective advertising medium used by energy companies in the months leading up to…
Developing an Acquisition Modeling Strategy
Database marketers take heed: Over the past decade, predictive models have become the database marketer's weapon of choice…