Novus Gets Seventeen File
Seventeen0323 Novus Marketing, Tarrytown, NY, has taken over management of the Seventeen magazine account from the Kleid Co.,…
Ryan Partnership helps Pharmanex Push Dietary Supplements
Through highly targeted marketing campaigns aimed at women between the ages of 35 and 54 in 17 markets,…
Keep Abreast of Fast-Changing Industry
In a business environment as dynamic as the healthcare industry, information accuracy is not easy to maintain, but…
Without Trend Data, Web Commerce Still Is E-Hype
At a recent e-commerce conference, a well-known Web merchant lamented: “Web technology is wonderful, but in my case…
Site Adjusts Prices According to Demand
Internet start-up company MarketLive Inc., San Francisco, launched a computer-equipment liquidation site earlier this month that automatically adjusts…
Data Equals Gold
By the time readers catch up with the Metromail story on the front page, another twist may have…
Technology Funding Begins Online-Only Campaign to Raise Venture Capital
Investment firm Technology Funding, San Mateo, CA, will launch a two-year direct response campaign April 6 aimed at…
BVD to help Big Brothers Big Sisters increase volunteer numbers, donations
Underwear and T-shirt manufacturer BVD is teaming up with nonprofit organization Big Brothers Big Sisters of America (BBBSA)…
Retail Pharmacist an Untapped Opportunity
According to the most recent CNN/USA Today/Gallup poll, consumers rate pharmacists as No. 1 for honesty and ethical…
USPS Program Encourages Auto Firms to Increase Advertising Through the Mail
The U.S. Postal Service has rolled out a pilot marketing program to increase Standard A advertising mail by…