DMA Reviews 55 Ethics Cases
A year after beginning the public disclosure of ethics guidelines violations, the Direct Marketing Association has scrutinized more…
ABI's $33-Per-Share Bid For Metromail Tops GUS' $31.50
Great Universal Stores PLC (GUS) has a fight on its hands as it attempts to complete a merger…
Rep. Tauzin, FTC Stress Consumer Privacy Concerns
The most important legal theme that pervaded this month's spring meeting of the Electronic Retail Association, as NIMA…
J.Peterman Offers 'Titantic' Replica
Tonight, millions of Oscars viewers will see a necklace like the one actress Kate Winslet wore in “Titanic”…
Guthy-Renker Plans Major Move into Hard Goods
Guthy-Renker Corp., the DRTV marketing company based in Palm Desert, CA, plans a major move into the hard…
Direct Response a Natural for Alternative Remedies
Sales of homeopathic, herbal and natural remedies via direct-response television could blossom this year, as both manufacturers and…
Tactica Realigns Company Behind Igia Line
Tactica International Inc., New York, a marketer of products through DRTV campaigns, formed a new company, Igia Direct,…
HSN Direct Struggles for Profitability
HSN Direct, the infomercial marketing firm affiliated with the Home Shopping Network in St. Petersburg, FL, is struggling…
Did Video Promos Boost Jerry Springer Ratings?
One area of recent speculation among marketers of videotapes is whether the DRTV campaign for the “Jerry Springer…
Major Metro Dailies Muscle For Market Share
With readership down and advertising revenues up throughout much of the newspaper industry, some of the country's biggest…