Thane Rents Out BioSlim List
Thane International Inc., a DRTV marketing company in LaQuinta, CA, began renting its list of buyers of the…
Mortgage Co. Nabs Rizzuto
A new infomercial campaign for National Finance Corp., a mortgage bank in Albany, NY, is trying to explain…
Spring Conference in DC Highlights New Agenda for DRTV Marketers
WASHINGTON – While the trade association NIMA was originally formed to address the special needs of the infomercial…
WCJ-Rochester Gets Xerox Account
Xerox Corp. tapped Wunderman Cato Johnson-Rochester to create integrated marketing campaigns for its North American Retail Operations program…
Brylane Reports Sales Up for FY97
Brylane Inc., New York, saw double-digit increases in sales and income for fiscal 1997 ended Jan. 31. Pro-forma…
British Company Offers Money-Back Guarantee
LONDON–Firstbase, a British list company, is offering a money-back guarantee to new customers if returns for incorrect names…
Traffic Heavy as London DM Show Hits 1998 Stride
LONDON–Business picked up substantially on the second day of the 20th annual British direct marketing show, according to…
ALC New York Gets Hammacher File
ALC of New York (ALC) announced March 18 that it will take over management of the Hammacher Schlemmer…
Portuguese Data Protection Law Could Be Model for Latin America
LONDON–Portugal has revamped a strict data protection law to conform more to the EU's data protection directive that…
CM Partners Helps Midas Build Customer Loyalty
Through direct mail, point-of-sale materials, television and print advertising, CM Partners Inc., Rolling Meadows, IL, is helping Midas…