Hanover Direct Reports First Profit Since 1994
Hanover Direct, Weehawken, NJ, last week reported its first profitable quarter since 1994, posting a net income of…
DM Salaries Jump Dramatically in '97
Salaries for direct marketing professionals in 1997 showed the most dramatic one-year increase in almost 25 years, according…
Canada Marches Forward on Privacy Issue
In January, the Canadian government released a privacy report that takes a step toward fulfilling a 1996 promise…
Firm Debuts Software That Blocks Banner Ads
Solid Oak Software Inc. recently unveiled filtering software that could cause concern among Internet advertisers. According to the…
From a 387-Year-Old Bible to Corn Flakes, Amway Offers It All
A 133-year-old U.S. flag and a 1611 edition of the King James Bible are among the more unusual…
Disney Surprised by Catalog's Staying Power
More than four months after testing the corporate gift market with a 32-page catalog of products ranging from…
New Pig adds skin-care products to lineup of industrial cleaners
With a clean, freshly scrubbed piglet as its mascot, there is no question which company the new Hoofmark…
The Best of Times … The Worst of Times
In many ways, these may be the best of times for marketers. Not only are there new worlds…
Database Products & Services
IntelliCIS, IntelliQuest The Marketing Information Solutions division of IntelliQuest, Atlanta, has announced the availability of the first three…
Kraft, TCI Take the Narrow View
Kraft Foods and cable-television operator Tele-Communications Inc. forged a deal last month that would enable the packaged foods…