H&R Block Turns Virtual Visits Into Trackable Traffic
H&R Block has begun an Internet campaign aimed at both building on a tax-time experiment last year and…
Making Payers of Slate's Online Subscribers
Though Microsoft Corp.'s online political magazine Slate (www.slate.com) isn't the only Web publication nudging readers to pay for…
Amergent's technology helps nonprofits identify major givers
Direct marketing agency Amergent, Peabody, MA, has developed RainMaker to help nonprofit organizations determine who on their donor…
New Orleans bistro's targeted mailing reaps responses, industry award
As New Orleans winds down from its Mardi Gras revels, a landmark restaurant is reveling in the results…
Dunhill Helps Census to Survey America's Out-of-the-Way Places
When the Census Bureau needs help tracking down Americans in hard-to-find places, it turns to official list suppliers…
Acxiom Unveils Real-Time Service to Seize Data Via Net
NEW YORK — Acxiom Corp., Conway, AR, last week launched plans for a real-time service allowing authorized customers…
ABI to Acquire Walter Karl
American Business Information Inc. (ABI), Omaha, NE, announced Feb. 24 that it has agreed to acquire Walter Karl…
1 Million-Plus Campaign Uses All Media — and Humor
Reinforcing a theme it has driven home repeatedly over the past few years, the New York State Nurses…
MarketHome Offers Shopping Service
Online direct marketing services company MarketHome, Walnut Creek, CA, announced that its e-mail shopping service (www.markethome.com) will be…
MyPoints Rewards Program Adds 11 Sites
MotivationNet, Schaumberg, IL, has signed up 11 more companies to its MyPoints rewards program, bringing the number of…