System Makes Marketing Data Accessible
Two years ago, anyone who wanted to run database marketing campaigns on “merchant” relational databases like Oracle and…
Portes Energy Services Acts as Reseller
Natural gas and electricity provider Energis Resources, Edison, NJ, is tapping into the resources of a third-party provider…
Non-Profit Rolls Out German Test After Small Global Mailing
VIENNA, VA – The National Wildlife Federation plans to drop 25,000 catalogs in Germany this fall after mailing…
Call Center Consolidation in France Gathers Steam
PARIS – Almost 150 call centers and telemarketing agencies are listed in the 1998 edition of the French…
IBU to Help European DMers enter US Market
LONDON – The International Business Unit (IBU) of the USPS plans to introduce a “one stop shopping” gateway…
China Hopes to be DM Player, Offers First Catalog, Middle Class to Hit 200 Million
SHANGHAI – China is out to become a global direct marketing powerhouse and China Post has taken a…
Otto Versand Looks to Developing a Crate & Barrel Catalog
HAMBURG, Germany – Otto Versand is looking at developing a catalog from its newest US purchase – majority…
English or Spanish? Publishers Debate Best Pitch
NEW YORK – The best way to attract new magazine subscribers in Latin America is to send out…
Japanese Consumer Shift Favors US Catalogers
SAN FRANCISCO – The shift in Japanese consumer attitudes towards choice, convenience, quality and price is permanent and…
Bigfoot Declares Victory in Spam Suit; Impact Debated
While free e-mail company Bigfoot Partners LC was victorious in last week's settlement with spam king Sanford Wallace,…