TMS List Broker Dies in Traffic Accident
Laurene Pignato, director of the brokerage division at list brokerage firm Triangle Marketing Services (TMS), New York, was…
Snyder's Latest Buy Boosts Healthcare Profile
Snyder Communications' recent acquisition of Arnold Communications for $120 million in Snyder stock brings the rapidly growing marketing…
New Toll-Free Number Might Cause Problem For Marketers
The Direct Marketing Association is rushing to contact toll-free marketers to secure their rights to the new 877…
FedEX Redesigns Call Centers To Make One From Many
Prompted by alarming results of a routine internal survey that revealed declines in its customer service standards, Federal…
AFP Settlement May Impact Sweepstakes
Will enticing sweepstakes copy disappear from the American lexicon? Can people no longer count on a celebrity peering…
2-for-1 Stock Split Can Benefit Company and Its Investors
America Online's recent 2-for-1 stock split — the Internet service provider's fourth since 1994 — demonstrates the tremendous…
Uncle Sam Expands Teleservices Programs to ‘Woo’ Taxpayers
The TeleFile program, the touch-tone phone tax filing system that was rolled nationwide last tax season in a…
Mortgage Provider Increases Home Sales
Freddie Mac, one of the largest residential mortgage providers in the U.S., hopes to become one of the…
Canada Lures Telemarketers
Teleservices companies weary of confronting restrictive legislative measures and a dwindling workforce in the United States are trekking…
Global personal communications network spawns global customer care center
Gearing up for the global launch of its Iridium System wireless product line in September and the deluge…