Regression Modeling Turns CareerTrack's DM Campaign From Static to Dynamic
Seminar-style learning company CareerTrack, Boulder, CO, has been a successful direct marketer since its founding in 1982 —…
Company Debuts Software That Blocks Banner Ads
Solid Oak Software Inc. recently unveiled filtering software that could cause concern among Internet advertisers. According to the…
Direct Tech to Launch Co-op Database CircBase
Database publisher Direct Marketing Technology, Schaumburg, IL, will debut its cooperative subscriber database CircBase on April 15. It…
Renaissance Hotel Signs Up Group 1 DataDesigns System
Database marketing software provider Group 1, Lanham, MD, announced that Renaissance Chicago Hotel has installed Group 1's DataDesigns…
DMers Applaud FTC Spam Crackdown
Direct marketers with the biggest stake in the future of e-mail marketing are enthusiastic about the Federal Trade…
Marketing General Helps Vocational Association Grow
Through its new assignment from the American Vocational Association, Marketing General, Alexandria, VA, is helping the group form…
Integration Spurs Cramer's Growth
Cramer-Krasselt's 1997 billings of $320.3 million represent not only a 22.6 percent increase from the previous year, but…
Grizzard to Aid Liberty Life Unit With Test Mailing
Grizzard will kick off its new partnership with Liberty Specialized Marketing, a mortgage life insurance unit of Liberty…
Postmaster General Names New Vice President
Postmaster General Marvin Runyon announced March 10 the appointment of Michael J. Shinay as U.S. Postal Service vice…
Reach and Retain Customers Through Digital Communication
Over the last several decades, businesses have watched the power to make buying decisions shift from manufacturers to…