'Titanic' Necklace Is Jewel in J. Peterman's Crown
Replicas of the “Heart of the Ocean” necklace that Kate Winslet wore in the movie “Titanic” apparently sparkled…
Building Private Prospecting Databases
A private prospecting database contains names and addresses of potential customers for your products and services. It is…
PRC Chief Takes USPS to Task Over Anonymous Memo
It seems that a rate increase for Standard A mail still is inevitable despite the fallout from a…
Sampling Prompts Clash Between GOP, Census Bureau
The outcome of Census 2000 continues to be a cause for concern among direct marketers as Republican legislators…
Runyon Suggests Delaying Postal Increase
Outgoing Postmaster General Marvin Runyon said last month that before he leaves his post he may ask the…
Biztravel.com Maximizes Ad Banners
Biztravel.com has launched an online ad campaign using a new banner-tracking service that its executives think is their…
Day-Timers Debuts New Programs
More than 50 years after it launched its classic paper appointment books, Day-Timers Inc., Allentown, PA, is about…
Student Advantage Acquires Collegiate Advantage
Student Advantage LLC, a marketing services company offering membership, discount and online programs aimed at the college market,…
AT&T Selects FCB Direct for Its College Business
AT&T, Basking Ridge, NJ, has consolidated its college market business with Foote, Cone & Belding Direct, New York.…
Leslie Advertising Forms Direct Marketing Unit
Integrated marketing agency Leslie Advertising, Greenville, SC, has built up its direct marketing capabilities by formalizing them into…