Hitchcock Productions Opens on Madison Avenue
With a roster that already includes work-clothing catalogers Image First and Dickies, shirt maker Van Heusen and lingerie…
NetCreations to Manage WebPromote’s E-Mail List
E-mail list developer and manager NetCreations Inc. announced last week that it has been selected to manage online…
Direct Tech Program Lowers Postage Costs, Boosts Mailing Results
Participants in the RFMplus cooperative database of recent mail-order buyers can lower their postage costs and improve mailing…
Dayton Hudson Acquires Cataloger Rivertown Trading
Making its first foray into direct marketing, retailer Dayton Hudson Corp., Minneapolis, has acquired St. Paul cataloger Rivertown…
**GUS, ABI Increase Offers for Metromail
The bidding war for Metromail escalated March 26 as both Great Universal Stores PLC (GUS) and American Business…
Companies Work to Atrract Gay Travelers
Two years ago, American Airlines became the first big-name corporation to add several employees to its 100-person sales…
Kleid: A President's Perspective
By now, everyone in the list business is aware the Kleid Co. has filed for bankruptcy protection. Since…
Agency Hopes to Lure Health-Card Prospects, Boost Bank Loyalty
Encore Marketing International Inc. hopes to open the door to millions of new prospects for the MedAdvantage discount…
Novus Gets Seventeen File
Seventeen0323 Novus Marketing, Tarrytown, NY, has taken over management of the Seventeen magazine account from the Kleid Co.,…
Ryan Partnership helps Pharmanex Push Dietary Supplements
Through highly targeted marketing campaigns aimed at women between the ages of 35 and 54 in 17 markets,…