Cisco System Outsources TeleServices Program
When executives at Internet networking company Cisco Systems Inc. decided to turn their inbound telemarketing leads into customers,…
Want a Mattress? Cologne? Marketers Say Take a Ride
Soon, New York City's subway and bus riders will be able to get a $25 discount on a…
Additional Revenues For Airline: Continental Seeks New Call Biz
Capitalizing on its customer service strength and a technological overhaul of its reservation system, Continental Airlines is positioning…
Responding to Lawsuits, AFP Works to Regain Public Trust
Embattled magazine sweepstakes company American Family Publishers (AFP) has started a series of initiatives to reaffirm public faith…
Millard Expands Operations Into CT
The Millard Group Inc., Peterborough, NH, will expand its operation into the New York metropolitan area with the…
Worldata Debuts 1SmartSite.com
Marketing services company Worldata, Boca Raton, FL, on March 5 launched 1SmartSite.com, a one-stop site for online users…
For Planet Direct, There's No Place Like Home
In the race to become America's second starting point on the Web — and consequently an ad-dollar magnet…
Online Experience Means Web Site Success
Most of us in the direct marketing have ordered over the phone or through the mail many times.…
Delta Revamps Children's Flier Program
In a bold move to update its 10-year-old junior-flier program, Delta Air Lines has cut its membership list,…
CNET's Computer Review Web Site Helps Buyers Navigate Sea of Resellers
Bewildered by the vast array of computer products competing for attention on the Web, consumers are relying on…