Money Store Merger Expected to Boost Marketing Synergies
The announced $2.1 billion merger plan between The Money Store Inc., Union, NJ, and First Union Corp., Charlotte,…
1-800-FLOWERS head McCann enjoys rewards of 20 years' hard work
Jim McCann spent part of last month unwinding on a golf course in sunny Puerto Rico, recovering from…
Garden Botanika Taps O'Keefe Henry
O'Keefe Henry Direct, Highland Park, IL, has been selected to provide strategic planning, circulation planning, merchandise analysis and…
Kallet Develops Rebate Programs for CPG
Fulfillment and rebate house Continental Promotions Group, Tempe, AZ, has selected strategic marketing agency Kallet Communications, Phoenix, to…
Jerzees Seeks Customer Feedback
As direct marketing agency of record for Jerzees Activewear, Dimac Direct, St. Louis, has been encouraging the T-shirt…
KGP Helps Chicago Field Museum
In assisting Chicago's Field Museum of Natural History with its new member-acquisition program, direct marketing agency Kobs Gregory…
Barbour/Langley Ordered to Pay Marketingworks Legal Fees
Scott Barbour, a principal of TV production and DRTV marketing company Barbour/Langley Programs Inc. in Santa Monica, CA,…
Direct Media Gains Kiplinger Account
The Kiplinger account, a universe of nearly 2 million names, has switched management after 36 years from the…
Liberty Life, AHA Ink Deal
Liberty Life Insurance Co., Greenville, SC, a subsidiary of The Liberty Corp., announced last week a five-year marketing…
Kleid Co. Files for Bankruptcy, Closes Doors
A series of major account losses have taken their toll on The Kleid Co., New York, which has…