Tactica Realigns Company Behind Igia Line
Tactica International Inc., New York, a marketer of products through DRTV campaigns, formed a new company, Igia Direct,…
HSN Direct Struggles for Profitability
HSN Direct, the infomercial marketing firm affiliated with the Home Shopping Network in St. Petersburg, FL, is struggling…
Did Video Promos Boost Jerry Springer Ratings?
One area of recent speculation among marketers of videotapes is whether the DRTV campaign for the “Jerry Springer…
Major Metro Dailies Muscle For Market Share
With readership down and advertising revenues up throughout much of the newspaper industry, some of the country's biggest…
K-Tel Buys Ailing Regal Shop for $2.5M
K-Tel International Inc., Los Angeles, acquired the major media assets and some assumed debt of Regal Shop International,…
Thane Rents Out BioSlim List
Thane International Inc., a DRTV marketing company in LaQuinta, CA, began renting its list of buyers of the…
Mortgage Co. Nabs Rizzuto
A new infomercial campaign for National Finance Corp., a mortgage bank in Albany, NY, is trying to explain…
Spring Conference in DC Highlights New Agenda for DRTV Marketers
WASHINGTON – While the trade association NIMA was originally formed to address the special needs of the infomercial…
WCJ-Rochester Gets Xerox Account
Xerox Corp. tapped Wunderman Cato Johnson-Rochester to create integrated marketing campaigns for its North American Retail Operations program…
Brylane Reports Sales Up for FY97
Brylane Inc., New York, saw double-digit increases in sales and income for fiscal 1997 ended Jan. 31. Pro-forma…