British Company Offers Money-Back Guarantee
LONDON–Firstbase, a British list company, is offering a money-back guarantee to new customers if returns for incorrect names…
Traffic Heavy as London DM Show Hits 1998 Stride
LONDON–Business picked up substantially on the second day of the 20th annual British direct marketing show, according to…
ALC New York Gets Hammacher File
ALC of New York (ALC) announced March 18 that it will take over management of the Hammacher Schlemmer…
Portuguese Data Protection Law Could Be Model for Latin America
LONDON–Portugal has revamped a strict data protection law to conform more to the EU's data protection directive that…
CM Partners Helps Midas Build Customer Loyalty
Through direct mail, point-of-sale materials, television and print advertising, CM Partners Inc., Rolling Meadows, IL, is helping Midas…
McMurry Premieres eHealth Magazine
With more savvy consumers shopping around for the hospital of their choice, custom publisher McMurry Publishing Inc. (MPI),…
Devon Direct Opens New Units
After a year in which the win of several new key clients helped it realize a 20 percent…
McHugh Seeks Comments on Revised H.R. 22
U.S. Rep. John McHugh (R-NY), chairman of the House Subcommittee on the Postal Service, is soliciting written comments…
Mailers Give Runyon Warm Sendoff at Postal Forum
LAS VEGAS–In a packed room of more than 6,000 mailers and senior postal employees, Postmaster General Marvin Runyon…
Worries Over Rate Caser, Software Updates
LAS VEGAS — While mailers came to last week's National Postal Forum to network with colleagues, attend sessions…