Children's Med Center Energizes Telethon
Trying to find a way to turn special-event attendees into donors, The Children's National Medical Center joined forces…
NCOA Can Save Money for Small Businesses
Barbara Gill's recent views (“List Owners With Small Files May Not Want to Use NCOA,” Feb. 9) were…
Determining Who Will Buy What, When
The recent advances in technology, data collection and outsourcing have given marketers new tools with the power to…
Novus Takes Over Comtrad Catalog File
Novus Marketing Inc., Tarrytown, NY, has been named list manager for Comtrad Industries' 175,000-name catalog buyers file. Comtrad…
Vendors Developing Shared Databases of Mail Fraudsters
In the battle against mail fraud, several vendors are developing databases that would allow mailers to share questionable…
Being in Direct Marketing Is No Reason to Apologize
I was part of the British contingent that came to the John Caples International Awards in New York…
Hanover Direct Reports First Profit Since 1994
Hanover Direct, Weehawken, NJ, last week reported its first profitable quarter since 1994, posting a net income of…
DM Salaries Jump Dramatically in '97
Salaries for direct marketing professionals in 1997 showed the most dramatic one-year increase in almost 25 years, according…
Canada Marches Forward on Privacy Issue
In January, the Canadian government released a privacy report that takes a step toward fulfilling a 1996 promise…
Firm Debuts Software That Blocks Banner Ads
Solid Oak Software Inc. recently unveiled filtering software that could cause concern among Internet advertisers. According to the…