IBU to Help European DMers enter US Market
LONDON – The International Business Unit (IBU) of the USPS plans to introduce a “one stop shopping” gateway…
China Hopes to be DM Player, Offers First Catalog, Middle Class to Hit 200 Million
SHANGHAI – China is out to become a global direct marketing powerhouse and China Post has taken a…
Otto Versand Looks to Developing a Crate & Barrel Catalog
HAMBURG, Germany – Otto Versand is looking at developing a catalog from its newest US purchase – majority…
English or Spanish? Publishers Debate Best Pitch
NEW YORK – The best way to attract new magazine subscribers in Latin America is to send out…
Japanese Consumer Shift Favors US Catalogers
SAN FRANCISCO – The shift in Japanese consumer attitudes towards choice, convenience, quality and price is permanent and…
Bigfoot Declares Victory in Spam Suit; Impact Debated
While free e-mail company Bigfoot Partners LC was victorious in last week's settlement with spam king Sanford Wallace,…
USPS Promotes Electronic Kiosk Program in Japan, China
TOKYO – In January USPS and Sanyo Corporation completed a six month market test of electronic kiosks that…
Fredrick in Mexico, Plans Brazil Test this Fall
FLEETWOOD, PA – Paul Fredrick Menstyle has begun to mail a Spanish language catalog featuring upscale men’s shirts…
Insights Unlimited Manages Direct Marketing
With a few states scheduled to begin energy deregulation this year and legislation orders pending in several others,…
Gateway 2000 shows new Asian hustle
SAN FRANCISCO – Gateway 2000 is playing catch-up ball with direct sales PC leader Dell in South Asia.…