Ernst & Young: Merchant Focus Too Narrow
By Michael Bush By using sales as the sole gauge of Web commerce, industry experts are missing the…
Case Study: Blair Faces Challenge of Reinventing Itself
Blair Corp., founded in 1910 by John L. Blair Sr., is one of cataloging’s oldest firms. The company…
Database Companies Ready Their Utility Solutions
The approach of widespread deregulation and the consequent need of utility companies to better manage their customer and…
CUC-HFS merger expected to yield an additional 2 million club members
In just its first year after joining with HFS Inc. to form Cendant Corp., the company formerly known…
First USA, New York Life Go Platinum Credit Card Gives Insurance Company Access to Customers Each Mo
One of the nation's largest credit card issuers has expanded its partnership relationship by introducing a platinum card…
Worldata Buys Back WebConnect
List-management and database marketing firm Worldata announced last week that it has bought back publisher CMP Media Inc.ís…
J.Crew Lays Off 100 Workers After Disappointing Year
J.Crew Group, New York, has dismissed 100 workers, or 10 percent of its salaried employees, following a year…
How the Internet Is Privacy and Profit Positive
Imagine for a moment, that catalog marketing were a new medium for the direct marketer. Could this new…
Super Heroes Wage Oki Campaign ; Ad Readership, Web registration Garners Qualified Leads
Oki Semiconductor is feeding its sales representatives more than 1,000 qualified leads from the Internet each week —…
Database, Targeted DM Lets Book Seller Take on Big Chain
When three Barnes & Noble bookstores planned to set up shop in his Milwaukee neighborhood in 1995, independent…