Fitness 'Not a Fad': Study Shows Strong Influence of Infomercials
ATLANTA — TV advertising, particularly infomercials, is one of the most important factors in affecting purchase decisions of…
NordicTrack Shifts Focus Toward Retail
NordicTrack, acknowledging that its own efforts in direct response television have fallen short, is switching its marketing attention…
USPS Shouldn't Get Sidetracked in Others' Jobs
Congress is working on a bill to dramatically re-invent the U.S. Postal Service. Ben Franklin is no doubt…
Guthy-Renker Direct Boasts Strong First Year
Guthy-Renker Direct, the fledgling subsidiary of Guthy-Renker Corp., Palm Desert, CA, boasted a strong first year with several…
Ailing Kideo Rests Its Hopes on Barney
Kideo Productions, armed with new financing, is moving forward with plans to introduce its new line of licensed…
Shop at Home Sales Rise 42 Percent
Shop at Home Inc., the shopping channel based in Knoxville, TN, reported that its second quarter sales rose…
Fox Direct Eyes Overseas Markets for Videos
Fox Direct International, a division of Twentieth Century Fox, began developing international direct marketing channels for its library…
Move Update: You May Save Money if You Clean Up Files
Here's an unusual situation: the U.S. Postal Service wearing the “white hat” and some First-Class mailers wearing the…
Holy Roll Call: Bernice Bush Markets List of 'Bible' Buyers
GT Direct, the DRTV marketing division of Good Times Entertainment Inc., New York, this month began marketing its…
Access Inks Best Buy as Program Sponsor
Access Television Network, a provider of paid programming to local cable systems that is based in Irvine, CA,…