Metromail Stock Soars 64 Percent; Abacus Leads in Profit, up 24 Percent
The DM stock group put in a good showing in February with one of its highest monthly gains.…
Mail-Order Music Clubs Rethink Strategies
The music industry's two biggest mail-order players are looking to spin new life into their businesses after posting…
Hyatt International Uses Database to Better Serve Its Guests
CHICAGO — Hyatt International Corp. is aiming to heighten awareness of customer needs by adopting a company mission…
Acxiom Offers InfoBase Database as a List
InfoBase, Acxiom's multisourced consumer database, is now available as a list. Although print ads have been running for…
KGP Helps Chicago's Field Museum
In assisting Chicago's Field Museum of Natural History with its new member-acquisition program, direct marketing agency Kobs Gregory…
iMarket, Goldmine Form Marketing Alliance
iMarket Inc., Waltham, MA, has entered into a strategic alliance with Goldmine Software Corp., Pacific Palisades, CA, to…
Guppy 22 Plans Generation Y Catalog
With its Internet presence, grass-roots marketing force and twentysomething management team, Guppy 22 hopes to make a splash…
Virtual Vineyards' New CEO Savors Opportunity to Sell Wine, Food Online
A sure sign that e-commerce is maturing was the recent announcement that Michael Parker had left his post…
Pushing the Envelope Needn't Break the Bank
There's a way to test the creative approach for No. 10 envelope direct mail packages, even without a…
Privacy Concerns Still an E-Barrier
Consumer concerns about sending personal data over the Internet remain a key barrier to e-commerce, but fewer consumers…