AlphaGraphics Campaign Mixes, DM, TV ; Mailings Will Tie Together What Print Ads, Commercials Highli
AlphaGraphics Inc., Tucson, AZ, launched a nationwide advertising campaign last week that includes an extensive direct mailing program,…
Free Software Gives Politicians a Boost, Mailer's Program Reduces Printing Costs, Improves Address D
A software company is planning to assist in one of the country's oldest annual direct mail campaigns in…
Reliable Corp. Acquires Fidelity Direct
The Reliable Corp., a direct marketing subsidiary of Boise Cascade Office Products Corp., Itasca, IL, announced last week…
Reader's Digest Moves Into Healthcare Information Market
Reader's Digest is moving ahead with plans to deliver targeted information and advertising to sufferers of 25 different…
Field Units Test USPS' New Barcode Evaluator
The U.S. Postal Service has deployed an updated version of the Automated Barcode Evaluator (ABE) at several field…
Metromail Sees Possible Conflict With Henricks' New Job
Susan Henricks never imagined that the noncompete agreement she signed before she stepped down as president and CEO…
Tru-Vantage, Mega Systems Settle FTC Charges
Infomercial marketing companies Tru-Vantage Llc. and Mega Systems International Inc. are among the defendants ordered to pay $1.1…
Southwestern Chooses Plaut to Implement System
Southwestern/Great American Inc., a direct sales company composed of five divisions, announced Jan. 14 that it has selected…
Audio Book Club Signs Agreement With go2net
Audio Book Club Inc., Boca Raton, FL, announced Jan. 14 that it has signed a two-year advertising agreement…
Census Director Quits
Census director Martha Farnsworth Riche announced Jan. 13 that she will leave her position at the end of…