Yoyodyne Announces Promotions Partners
Internet direct marketing company Yoyodyne (www.yoyobiz.com) announced partnerships with Sprint ís Internet service provider Sprint Internet Passport; Internet…
Lands' End Holiday Sales Jump 14 Percent
Lands' End Inc., Dodgeville, WI, reported Jan. 13 that its holiday sales rose 14 percent, to $380 million,…
Acxiom Reports Record Revenue, Earnings in 3Q
Acxiom Corp., Conway, AK, announced Jan. 13 that the company had record revenue and earnings for the third…
AlphaGraphics Debuts National Campaign
AlphaGraphics Inc., Tucson, AZ, launched its first nationwide advertising campaign Jan. 12, which include a direct mail program…
Worldata Buys Back WebConnect From CMP
List management and database marketing firm Worldata announced Jan. 12 that it has bought back publisher CMP Mediaís…
New Software Offers Store-Specific Customer Data
The U.S. division of ACNielsen Corp., a market research firm in Schaumburg, IL, and Spectra Marketing, a Chicago-based…
Vogue Turns to New Direct Mail Piece, More Romantic Look with Sheer Envelope Becomes the Standard
Although Vogue wielded the same direct mail piece to woo potential subscribers for seven years straight, the Condé…
Nationwide Boost Direct Response
In response to changing customer needs and preferences, Nationwide Insurance will expand its direct response capabilities in a…
Company Taps Into $600B Market Touting End-of-Millennium Solution
Capitalizing on corporate America’s fear that the year 2000 will deal a body blow to its computer systems,…
Publishers May Feel Heat Over Wording of Soft Offer
“Free issue” solicitations, widely used by magazines to reel in potential subscribers, are coming under fire as individuals…