After the Asia Meltdown: DMA to Focus on Latin America
NEW YORK – Latin America's direct marketing potential in the wake of the Asian meltdown will take front…
SuperNutrition Sees Healthy Response to Campaign
Brandishing a targeted print campaign that hit readers bent on healthy living, nutritional supplement manufacturer SuperNutrition, San Francisco,…
SBV, Pepsico Set Sights on Teen Market
After last fall's successful launch of its Mall Perks shopping rewards club program, Simon Brand Ventures (SBV) is…
Study: Firms Embrace Data Mining
A recent study by Meridien Research, Needham, MA, a provider of analytical research services for financial technology users…
Datatech to Distribute Group 1 Software
Database marketing software provider, Group 1 Software, Lanham, MD, has entered into an agreement with mailing list software…
Outsourcing Can Benefit Customer Service
Many executives resist outsourcing sensitive functions such as inbound telecommunications because they realize a bad customer service experience…
Call Center Boom in Canada as more US Companies March North
MONTREAL – US companies are marching into Canada to take advantage of lower phone and labor costs to…
Rapp Collins Joint Venture Prepares for “Big Rumble”
TOKYO – Rapp Collins and Credit Saison have formed a joint venture, Rapp Collins K.K., to take advantage…
Ireland Moves to Defend pan-European Call Center Lead
STAMFORD, CT – Challenged on all sides by call center expansion across Europe, Ireland is moving swiftly to…
Royal Mail Offers Discounts to US Direct Mailers to the UK
NEW YORK – Royal Mail US Inc. is offering a promotion that it says will give US direct…