Online Christmas Sales Prove a Bust in Europe
PARIS – European shoppers remain leery of buying online, according to a recent survey of e-commerce last Christmas.…
Fingerhut in Second UK Test
MINNETONKA, MN. – After a successful test drop of 80,000 catalogs and multi-mailers in the UK last fall,…
United Airlines Adds Fare Information
United Airlines, Chicago, has added a new feature to its Web site, www.ual.com, called United Airlines E-Fares, which…
DMA Launches 'CyberSavvy' Education Site
The Direct Marketing Association has launched a Web site at www.cybersavvy.com to help educate parents, children and teachers…
Hotmail, Juno Beef Up Free Offerings to Entice Marketers
Free e-mail companies Hotmail Corp. and Juno Online Services, L.P., are busy making moves aimed at keeping the…
Heller Financial Inks Deal With May & Speh
Billion-dollar financial services company Heller Financial, Chicago, has begun a three-year contract with May & Speh, Inc., Downers…
Technology Rings Up Call Center Success
Inbound call centers, outbound call centers, call centers for consumers and business-to-business marketing and call centers specializing in…
Two Canadian Mailers Ponder US Market Potential
HALIFAX/TORONTO – Two Canadian catalogers are testing the US market for their goods that range from golf accessories…
The Role of Cultures in Phone Use
OMAHA, NE – One of the most significant issues facing teleservices managers when designing international sales and marketing…
Asian Relief Gets 40,000 UK Donors in First Year, looks to France, Sweden
BETHESDA, MD – Asian Relief, which runs children's villages in four countries, added 40,000 British donors to its…