New Software Offers Store-Specific Customer Data
The U.S. division of ACNielsen Corp., a market research firm in Schaumburg, IL, and Spectra Marketing, a Chicago-based…
Vogue Turns to New Direct Mail Piece, More Romantic Look with Sheer Envelope Becomes the Standard
Although Vogue wielded the same direct mail piece to woo potential subscribers for seven years straight, the Condé…
Nationwide Boost Direct Response
In response to changing customer needs and preferences, Nationwide Insurance will expand its direct response capabilities in a…
Company Taps Into $600B Market Touting End-of-Millennium Solution
Capitalizing on corporate America’s fear that the year 2000 will deal a body blow to its computer systems,…
Publishers May Feel Heat Over Wording of Soft Offer
“Free issue” solicitations, widely used by magazines to reel in potential subscribers, are coming under fire as individuals…
Bits and Bytes
Web-Site Card Deck Set for Third Drop Offline Media Inc., New York, announced it is set for a…
Online Campaign’s Aim Is Payers; Electronic Newsstand Concentrates on Getting Credit Card Numbers
To combat the Internet’s generally low lead-conversion rate, online magazine retailer Electronic Newsstand, Washington, DC, has launched banner…
These Catalogs Fit the Bill, Companies Tout What Sperm Donors Offer
While a range of companies have used catalogs to present their products and services to targeted audiences, none…
DM Stocks Increase 15.4 Percent in ’97
It was quite a ride for direct marketing stocks in 1997, as was the case all year. The…
Cooperation, Feedback Key to Success
Two opposite but equally strong trends are occurring in the hi-tech marketplace: * The collapse or “disintermediation” of…