Postal Delivery a Mixed Bag Over Holidays
While the U.S. Postal Service says it improved service over the holidays, Standard A mailers report mixed results.…
Advantages Seen in National Media, ValueVision Merger
What happens when an unprofitable infomercial marketing company merges with a TV shopping company with a history of…
USPS Institutes Shipper Paid Forwarding Service
Many mailers may save on the cost of forwarding parcels thanks to a system introduced last week by…
AOL Files Suit Against 3 More Spam Companies
America Online has sued three junk e-mail firms in its continuing battle against unsolicited bulk e-mail. The suit,…
Metromail Continues With Business as Usual, Faber Sees No Additional Burden as He Takes Over For He
Metromail chairman Barton Faber foresees no problems in assuming the roles of president and CEO in the wake…
Marketers Reach Consumers at Life’s Big Events, Ads Target Couples Planning Their Weddings
While tackling the assignment of developing a business plan at the University of Michigan’s business school in 1991,…
Firms Grab Up Revenue-Sharing Ventures
Revenue-sharing is the hottest trend in online commerce right now. Web pioneers like Amazon Books and CDNow are…
Infomercial Drives Golf Industry to Repeat Its Success
The overwhelming success of the Adams Golf “Tight Lies” infomercial last year has golf retailers rethinking their marketing…
QVC Completes First Year in Germany, Expects to Break Even in 1999
DUESSELDORF, Germany — QVC racked up sales of 20 million German marks ($11.1 million) from 100,000 customers in…
AMA's Seminar Business Booming In Mexico,Return to Profitability After Recession
MEXICO CITY — The American Management Association dropped 2.4 million brochures to the top 20 cities in Mexico…