Lands' End to Target Japan's Huge Small Company Market
TOKYO – Lands' End dropped a 20-page corporate book to a batch of smaller Japanese companies late last…
Internet Shopping Network Inks Six Deals
The Internet Shopping Network, Sunnyvale, CA, has announced six new online marketing partnerships for First Auction (www.firstauction.com) and…
Groups Mull Mail-Order, Internet Sales Taxes
The simplification of tax laws for the benefit of mail-order companies and the resolution of the issue of…
Top Tips for Outsourcing Modeling
A client recently mentioned that she had squeezed as much as she could from her current way of…
Mailnet Offers FastCOA Data Processor
Mailnet, Nashville, TN, has introduced an online data-processing service called FastCOA, aimed at helping mailers meet the Move…
Sitel Poised for European Takeoff after Succesful UK Start
LONDON – Sitel expects to boost its UK business by 30-40 percent a year now that it has…
McHugh: We Must Fix USPS
WASHINGTON–While many think the U.S. Postal Service is experiencing healthy growth, U.S. Rep. John McHugh (R-NY) told 125…
Sweepstakes So Successful, Coldwell to Do Another
The first-ever national sweepstakes promotion run by a real estate company has generated response rates of 24 percent…
May & Speh, Metzler Offer Service for Dereg Marketers
Database management company May & Speh Inc. and Metzler & Associates, a subsidiary of the Metzler Group Inc.,…
Multiple Zones Reports '97 Sales Up, Income Down
Multiple Zones International Inc., Renton, WA, a direct marketer of microcomputer products, reported that net sales for the…