Marketers Eye Growth in Frequent-Buyer Programs
A recent study has prompted industry watchers to suggest that 1998 will be the year in which retailers…
Metromail Stock Soars on Takeover Rumor
Looking for a way to boost its disappointing stock price, Metromail got it Feb. 11 as its stock…
Metromail Reports Losses for 4Q, Year
Metromail Corp., Lombard, IL, announced Feb. 10 sales increases for the fourth quarter and the year but net…
Invesco Uses Data Warehouse to Target Its Customers Better
Diversity may be fine for investing money, but when it comes to managing information, the Invesco Funds Group,…
Insurance DM Industry to Hit $100B, Firm Says
CHICAGO–Insurance direct marketing is expected to be a $100 billion industry by 2000. That figure includes insurance sold…
For McCann and Miller/Huber, DM Is About Relationships
With a wider variety of companies turning to direct marketing and technological advances presenting opportunities for communicating with…
DRTV Influences Home Exercise Equipment Buying
ATLANTA-DRTV was found to be the most influential factor in affecting consumer decisions to purchase three kinds of…
Ovation Wins Koeze Account
Ovation Marketing, La Crosse, WI, has won the strategy and catalog account for Koeze Co., an 88-year-old family-owned…
Danka Turns to Database to Sustain Growth
After swallowing more than 400 independent dealers in the last year alone, Danka Business Systems, St. Petersburg, FL,…
Software.net Announces Plans to Go Public
Online software computer retailer software.net, San Jose, CA, announced this month that it was filing a registration statement…