New Orleans bistro's targeted mailing reaps responses, industry award
As New Orleans winds down from its Mardi Gras revels, a landmark restaurant is reveling in the results…
Dunhill Helps Census to Survey America's Out-of-the-Way Places
When the Census Bureau needs help tracking down Americans in hard-to-find places, it turns to official list suppliers…
Acxiom Unveils Real-Time Service to Seize Data Via Net
NEW YORK — Acxiom Corp., Conway, AR, last week launched plans for a real-time service allowing authorized customers…
ABI to Acquire Walter Karl
American Business Information Inc. (ABI), Omaha, NE, announced Feb. 24 that it has agreed to acquire Walter Karl…
1 Million-Plus Campaign Uses All Media — and Humor
Reinforcing a theme it has driven home repeatedly over the past few years, the New York State Nurses…
MarketHome Offers Shopping Service
Online direct marketing services company MarketHome, Walnut Creek, CA, announced that its e-mail shopping service (www.markethome.com) will be…
MyPoints Rewards Program Adds 11 Sites
MotivationNet, Schaumberg, IL, has signed up 11 more companies to its MyPoints rewards program, bringing the number of…
Spiegel Posts $33M Net Loss for FY97
A fourth-quarter earnings increase of 61 percent over 1996 was not enough to buffer cataloger Spiegel Inc. from…
Who Will Fix Labor Woes, First-Class Mail, Declining Market Share?
The postal issues of the moment are the resignation of Postmaster General Marvin Runyon, the state of health…
Profits Up 95 Percent at Big Flower
Advertising and marketing services company Big Flower Holdings Inc., New York, increased its adjusted 1997 net sales 14.5…