Mailers Give Thumbs Down to Problem-Plagued ABE System
WASHINGTON — Hardware and handling concerns have some direct mailers anxious about the U.S. Postal Service's new program…
Your Kids Marketing Goes Online to iVillage
Marketing services company Snyder Communications, Bethesda, MD, has announced an agreement with iVillage, New York, to expand Snyder's…
Ailing Ultrafem Halts DRTV Marketing Campaign
Ultrafem Inc., faced with a financing crunch and internal management changes, has put its direct response television campaign…
Infomercial is Driving Factor in Golf Club Success
Barney Adams, president of Adams Golf, Plano, TX, stood 30 feet from his 1,500-square-foot booth at Orlando's PGA…
Psychic Friends Firm Goes Bankrupt
Perhaps even the Psychic Friends could not have predicted it. Inphomation Communications Inc., Baltimore, MD, filed for Chapter…
On the Right Track?
Editorial: NordicTrack's plans to dispense with its DRTV marketing department, telemarketing operations and a manufacturing plant again demonstrates…
Metromail, Henricks Settle
Metromail came to a joint agreement with First Data Corp. on Feb. 20 to drop its lawsuits against…
Inquiry Leaves NYPD Uniform Cataloger Blue
A New York Police Department inquiry into a complaint that officers' home addresses were improperly disclosed for a…
Inter-Act Helps Retailers Save on Ads
At least one supermarket retailer said it is saving a couple million dollars from its direct mail and…
Vaughn Promotes Use of Videotapes in Direct Mail
Videotape duplicator Vaughn Communications has opened an office to consolidate and expand the use of VHS videotapes as…