Kent & Spiegel Woes Lead to Layoffs at Williams
DRTV media buyer Williams Worldwide Inc. laid off nine people as a major client, Kent & Spiegel Direct…
Sangerman Sees DRTV Move To Media Forefront
When it comes to seeing everything in the direct response television industry, Rick Sangerman is the king of…
Web Advertising Calls for Marketing 101
The Internet gold rush is in full steam in the hi-tech arena. “There's gold in them thar’ hills”…
Virtual Call Centers Can Create Concrete Results
The ability to link multiple call centers into a single, networked “virtual” center is least remarked about outside…
Egghead Shifts Focus to Internet Commerce
Battling declining revenues and losses in its retail channel, computer retailer Egghead Inc. will close its 80 retail…
Harte-Hanks Reports Strong Growth in Its Web Usage
Along with a fiscally strong year, Harte-Hanks Communications Inc., San Antonio, TX, is reporting that Internet-based response management…
Mailers: Timing Wrong for Rate Increase
Direct mailers are calling for a delay in the implementation of the U.S. Postal Service's R-97 Rate Case,…
Banners Say 'Buy' in E-Shift as Bauer Loads New Tech
Eddie Bauer is betting that credit-card enabled, or transactional, Web banner ads will spur impulse buying. On Feb.…
ABI Going on Buying Binge
Consolidation is the strategy being adopted by major players such as American Business Information Inc. (ABI), Omaha, NE,…
Dell's FY98 Revenues Jump 58.9 Percent to $12.3 Billion
Dell Computer Corp., Round Rock, TX, reported last week that revenues for fiscal 1998 soared 58.9 percent to…