Fade In: Interactive TV; Fade Out: 30-Second Spots
Shakespeare called brevity the soul of wit, but no one ever described it as an effective sales tactic.…
MSGI Reports Revenue Increase, Larger Net Loss
Marketing Services Group Inc., New York, a direct marketing and information services provider, reported $10.67 million in revenue,…
Provide E-Mail Recipients Lots of Opt-Out Chances
The other day I got a call from a friend who was interviewing for a job at a…
Qualitative Marketing Software Unveils Merge/Purge Library
Data enhancement and data quality technology company Qualitative Marketing Software Inc., Clearwater, FL, has unveiled a device that…
Producers See Boom in Short Form Arena
Selling a product or generating a sales lead in two minutes or less is challenging, but more advertisers…
GMC Campaign Explores New Terrain
Pontiac GMC, a unit of General Motors Corp. in Detroit, MI, launched a new advertising campaign last month…
Asia Collapse an 'Economic Aberration'
SAN FRANCISCO–Asia/Pacific will continue to offer U.S. direct marketers great opportunities for sales and profits despite the economic…
Put Communication, Speed to Work for You
Improvements in the development, production and mailing of direct mail pieces are brought about by the intelligent blending…
Fitness 'Not a Fad': Study Shows Strong Influence of Infomercials
ATLANTA — TV advertising, particularly infomercials, is one of the most important factors in affecting purchase decisions of…
NordicTrack Shifts Focus Toward Retail
NordicTrack, acknowledging that its own efforts in direct response television have fallen short, is switching its marketing attention…