Cendant Targets 30 Million in Ticketmaster Deal
Cendant Corp. has expanded its transfer plus marketing program through an agreement that the real-estate and travel conglomerate…
Magazine Newsstand Sales Drop as DM Helps Increase Subscriptions
Thanks in large part to direct marketing efforts that boost subscription circulation, newsstand sales for the best-selling national…
Vermont Teddy Bear Bullish On Web
Stuffed bear direct marketer The Vermont Teddy Bear Co., Shelburne, VT, reported that the week before Valentine's Day…
Pharmacies Stop Giving Medical Information to Marketer
Customer complaints about privacy violations have forced supermarket chain Giant Food Inc. and pharmacy CVS Corp. to discontinue…
H.R. 22 Needs Passed, Coughlin Says
WASHINGTON — Passage of the revised postal reform bill, H.R. 22, is essential for the U.S. Postal Service…
Utility Uses NASCAR to Build Database
Even with a big-name parent company behind it, the rules of utility deregulation in Pennsylvania are forcing spinoff…
Nonprofits Alerted to Issues That Could Impact Finances in 1998
Postal reform, if it happens, and its effects on mailing rates are not the only significant issues that…
Grizzard Helps Bowery Mission Boost Donations
During the mid-'80s to early '90s, the Bowery Mission in New York City was experiencing problems that most…
Campaign to Boost Banner Response by Integrating Real-World Data
Intelligent Interactions hopes to prove that marketing with data gathered offline can increase response rates in cyberspace with…
Pair Takes Ammirati Puris to New Levels
After a year in which Ammirati Puris Lintas' direct marketing creative group has nearly tripled in size, the…