Mail-Well Feeds on Acquisitions, Eyes High-Impact Color, Label Markets
An acquisitive approach has built Mail-Well Inc. into the largest printer and manufacturer of envelopes in North America…
IBM to Use Four Agencies to Simplify Its DM Strategy
IBM's announcement earlier this month that it was paring down its direct marketing roster from more than 30…
RynoT Offers New Ways to Reach College Market
RynoT, Atlanta, is offering a host of opportunities for catalog companies trying to reach the college market. The…
DMA's Levering Bares All on Use Tax
Moving on after 13 years of legal and regulatory wrangling on behalf of catalogers, the Direct Marketing Association's…
21st Century Branches Into E-Commerce
FARMINGDALE, NY — David Schwartz was an architect before he started list company 21st Century Marketing, and now…
Insurance DM Put at $100 Billion by 2000
CHICAGO — As consolidations, shifts in the types of insurance people buy and the way insurance is sold…
PGA Tour Brings DM to the Fore to Target Golf Fans
The PGA Tour has turned to direct marketing to collect data about participants in the booming sport of…
New USPS Program Targets Canada, Three Other Major Markets
LINCOLN, NE — The USPS is developing an exiting new program designed to help US mailers move into…
After the Asia Meltdown: DMA to Focus on Latin America
NEW YORK – Latin America's direct marketing potential in the wake of the Asian meltdown will take front…
SuperNutrition Sees Healthy Response to Campaign
Brandishing a targeted print campaign that hit readers bent on healthy living, nutritional supplement manufacturer SuperNutrition, San Francisco,…