CENSUS 2000: Mailers Voice Views on Sampling
Not only are direct mailers concerned about the fate of Census 2000 after Martha Farnsworth Riche’s resignation last…
Hallmark, Polk Hope New Car Card Drives Customer Loyalty
Hallmark, which has a greeting card for almost any occasion, now produces cards to congratulate car buyers and…
Two Programs Make Use of Web and Warehouse
Enthusiasm for new technologies follows a well-known, two-humped pattern. First, there's a peak of excitement when the technology…
Maryland Drivers Demand Privacy
Today's privacy column has nothing but bad news for marketers. If you have been having a tough day,…
AlphaGraphics Campaign Mixes, DM, TV ; Mailings Will Tie Together What Print Ads, Commercials Highli
AlphaGraphics Inc., Tucson, AZ, launched a nationwide advertising campaign last week that includes an extensive direct mailing program,…
Free Software Gives Politicians a Boost, Mailer's Program Reduces Printing Costs, Improves Address D
A software company is planning to assist in one of the country's oldest annual direct mail campaigns in…
Reliable Corp. Acquires Fidelity Direct
The Reliable Corp., a direct marketing subsidiary of Boise Cascade Office Products Corp., Itasca, IL, announced last week…
Reader's Digest Moves Into Healthcare Information Market
Reader's Digest is moving ahead with plans to deliver targeted information and advertising to sufferers of 25 different…
Field Units Test USPS' New Barcode Evaluator
The U.S. Postal Service has deployed an updated version of the Automated Barcode Evaluator (ABE) at several field…
Metromail Sees Possible Conflict With Henricks' New Job
Susan Henricks never imagined that the noncompete agreement she signed before she stepped down as president and CEO…