Tru-Vantage, Mega Systems Settle FTC Charges
Infomercial marketing companies Tru-Vantage Llc. and Mega Systems International Inc. are among the defendants ordered to pay $1.1…
Southwestern Chooses Plaut to Implement System
Southwestern/Great American Inc., a direct sales company composed of five divisions, announced Jan. 14 that it has selected…
Audio Book Club Signs Agreement With go2net
Audio Book Club Inc., Boca Raton, FL, announced Jan. 14 that it has signed a two-year advertising agreement…
Census Director Quits
Census director Martha Farnsworth Riche announced Jan. 13 that she will leave her position at the end of…
Yoyodyne Announces Promotions Partners
Internet direct marketing company Yoyodyne (www.yoyobiz.com) announced partnerships with Sprint ís Internet service provider Sprint Internet Passport; Internet…
Lands' End Holiday Sales Jump 14 Percent
Lands' End Inc., Dodgeville, WI, reported Jan. 13 that its holiday sales rose 14 percent, to $380 million,…
Acxiom Reports Record Revenue, Earnings in 3Q
Acxiom Corp., Conway, AK, announced Jan. 13 that the company had record revenue and earnings for the third…
AlphaGraphics Debuts National Campaign
AlphaGraphics Inc., Tucson, AZ, launched its first nationwide advertising campaign Jan. 12, which include a direct mail program…
Worldata Buys Back WebConnect From CMP
List management and database marketing firm Worldata announced Jan. 12 that it has bought back publisher CMP Mediaís…
New Software Offers Store-Specific Customer Data
The U.S. division of ACNielsen Corp., a market research firm in Schaumburg, IL, and Spectra Marketing, a Chicago-based…