Marketers Reach Consumers at Life’s Big Events, Ads Target Couples Planning Their Weddings
While tackling the assignment of developing a business plan at the University of Michigan’s business school in 1991,…
Firms Grab Up Revenue-Sharing Ventures
Revenue-sharing is the hottest trend in online commerce right now. Web pioneers like Amazon Books and CDNow are…
Infomercial Drives Golf Industry to Repeat Its Success
The overwhelming success of the Adams Golf “Tight Lies” infomercial last year has golf retailers rethinking their marketing…
QVC Completes First Year in Germany, Expects to Break Even in 1999
DUESSELDORF, Germany — QVC racked up sales of 20 million German marks ($11.1 million) from 100,000 customers in…
AMA's Seminar Business Booming In Mexico,Return to Profitability After Recession
MEXICO CITY — The American Management Association dropped 2.4 million brochures to the top 20 cities in Mexico…
American Express Buys Smart Card Technology from Belgian Firm
BRUSSELS/NEW YORK — American Express has bought a global license to use a Belgian company’s chip technology in…
Japanese DM Fears More Failures After Forbell Collapse,But Sees Bright Lights
TOKYO — Japanese direct marketers are waiting for the other shoe to drop following the bankruptcy last month…