Mobile Analytics Opt-Out Service for Consumers Debuts
A privacy think tank whose board includes chief privacy officers from such companies as American Express, Nordstrom, and…
News Byte: Teradata Upgrades Campaign Management Solution
Teradata today announced that its Customer Interaction Manager for digital marketers would be available globally on the cloud…
DATA Act Brokers a Debate
The Data Broker Accountability and Transparency Act of 2014 (DATA Act) introduced this week by Senators Jay Rockefeller…
Drawing a Bead on Always-On Consumers
Twenty-five years ago, before the Internet ruled the world, marketers had limited opportunities to connect with target customers.…
News Byte: IBM Debuts ‘Smarter Commerce’ Ecosystem
At its PartnerWorld conference yesterday, IBM unveiled the Ready for Smarter Commerce program, which it describes as an…
News Byte: Datalogix Acquires Shopper Analytics Firm
Datalogix announced today it has acquired Spire Marketing, a supermarket customer data analyst, and would make its services…
Top Publishers Invest in Programmatic Buying
A venture capital group led by Time Warner Invesments and including Conde Nast today announced $5 million in…
Mailers Prepare to Deal With a Walloping Postal Rate Increase
Direct mailers did not go gently into January 28. Throughout the final quarter of 2013, they fought hard…
The Data Privacy Pot Comes to a Boil
Hardly a day goes by without some tech company announcing a miraculous new way to digitally target customers.…
Hold the Celebrities; Bring on the Puppies
Facebook and Twitter may rule the social universe, but when it comes to Super Monday, the office water…