R.R. Donnelley Completes Purchase of Consolidated Graphics
R.R. Donnelley announced today it has completed its acquisition of Consolidated Graphics, which provides digital and commercial printing,…
The Future Is in Present Tense Marketing
Customer lifecycle campaigning is one of the hot trends among direct marketers, but for it to be effective,…
Amazon Might Up Prime Fee by 50%
In an analyst conference call yesterday, Amazon’s CFO said the company is considering increasing the member’s fee for…
The Hammer-Throwing Big Brother of All Super Bowl Ads
“Write something that’s going to stop the world!” That was the admonition Steve Jobs gave to Chiat Day…
Senators Rethink Rate Clause in Postal Bill
Sen. Tammy Baldwin (D-WI) was unsuccessful in getting Section 301 stricken from the Postal Reform Act of 2014…
Rakuten Names Joines CMO
Rakuten Marketing today announced the formation of a new digital marketing division and the appointment of its first…
Don’t Fight Hackers, Join Them
The clock is ticking on marketers faster than it ever has, according to Mondelez International VP of Global…
Social Pressure: Competition Gains on Facebook
Facebook still reigns as the premier social media marketing channel, but Pinterest is gaining in influence and Tumblr…
News Byte: Infogroup Launches Lifecycle Marketing Unit
Infogroup today announced the launch of Yes Lifecycle Marketing, a re-integration of existing company assets in an effort…
DMA Names Two New Senior Staff Members
The Direct Marketing Association today announced the addition of two new senior vice presidents—Jane Berzan to direct programs…