News Byte: Rosetta Names Kang Creative Director
Rosetta today announced the appointment of Peter Kang as its executive creative director. He’ll focus on creative executions…
News Byte: Postal Reform Act Markup Set for Wednesday
The Senate Homeland Security and Governmental Affairs committee announced it will hold a business meeting to mark up…
It’s a Buyer’s Market for Marketing Automation Systems
An acquisition binge by over the past two years has led marketing automation vendors close to the…
News Byte: ‘Showrooming’ Thrives in Auto Showrooms
It’s the one retail location that has long billed itself as a showroom, but now the consumer practice…
Mailers Appeal Exigent Rate Hike
A group of bulk mail stakeholders, including the Direct Marketing Association (DMA) and the American Catalog Mailers Association…
Retailers, Bankers Haggle Over Blame for Data Breaches
Retailers and bankers traded jabs through their trade associations this week, each blaming the other for data breaches…
Schneider Electric Gets Personal With its Millions of Customers
Forrester and the Business Marketing Association released a survey this week indicating that B2B marketers planned to devote…
Direct Mail’s Day at the Oscars
Bruce Dern got the nomination for Best Actor in Nebraska, Alexander Payne for Best Director, and June Squibb…
B2B Marketers Enhance Budgets, But Not Methods
B2B companies will increase their marketing budgets 6% this year, according to a survey of 56 chief marketers…
News Byte: Plumbers, Lawyers, and Hairdressers Gain Access to Mobile Ads
Near Woo, a local mobile ad network, announced today it had integrated its service with Google’s DoubleClick Ad…