Do Super Bowl Ads Pay? For Coke and Hyundai, Maybe. For Turbo Tax and Oikos, Maybe Not.
Some brands are like the Niners and the Steelers: destined for Super Bowl greatness. Some are like…
In a Revised Senate Postal Bill, Exigency Is Forever
Three weeks after hitting them with an injurious 6% rate hike, postal decision makers in Washington continue to…
Sen. Coburn to Retire at Close of Current Congress
Sen. Tom Coburn (R-OK), co-author of the Postal Reform Act (PRA) that still awaits markup in committee, announced…
Has Digital Wallet’s Time Arrived?
If you’re a marketer who hasn’t bothered to look into digital wallet technology, there are two reasons you…
News Byte: Publicis Names Dylan Williams Chief Strategy and Innovation Officer
Publicis Worldwide today announced the appointment of Dylan Williams as its chief strategy and innovation officer. He’ll report…
PRC’s Goldway Tells What Was Behind the Exigency Decision
On December 24, 2013, the Postal Regulatory Commission approved an exigent increase that shot postal rates up 6%…
News Byte: Target Offers ID Theft Protection to Customers
In the wake of its holiday data breach, Target is offering free credit monitoring and identity theft protection…
News Byte: Google Buys Into The Internet of Things
Google reported yesterday it had reached an agreement to buy Nest Labs for $3.2 billion in cash.…
News Byte: Adobe Announces Marketing Cloud Integration
Adobe today announced it would integrate functions of Adobe Campaign and Adobe Experience Manager—two of the six…
Leadspace Adds Social Targeting
Leadspace today launched a new targeting feature within its predictive lead generation platform that mines the Web for…