News Byte: Microsoft Acquires Parature for a Reported $100 million
Microsoft announced today it has reached a definitive agreement to acquire Parature, a provider of cloud-based customer…
News Byte: Pinterest Acquires VisualGraph
Pinterest announced yesterday it had acquired image-recognition startup VisualGraph for an undisclosed sum. The company’s technology combines visual…
Verint to Acquire KANA for $514 Million
Verint Systems today announced the signing of a definitive agreement to acquire KANA Software for approximately $514 million…
The Inspector General’s Top 10 Postal Stories of 2013
The office of the Postal Inspector General, a combination police agency/management consultancy for the Postal Service, today released…
News Byte: Pandora Debuts In-Car Advertising
Ford, State Farm, Taco Bell, and BP will be among the first brands to target drivers in their…
Will There Be an End to This State of Exigency?
$2.8 billion versus $6.6 billion. That might be a quick way to sum up the outcome of the…
News Byte: Online Sellers Had a Mobile Little Christmas
Next year NORAD may well have to be enlisted to track mobile-enabled holiday purchases, which soared as high…
News Byte: Localization’s the Key to Cross-Border E-Com Success
E-commerce marketers looking to grow globally should look down under and up top, according to 2013 sales statistics…
4 Modern Themes in Segmentation
Digital technology has deepened the portents of the core direct marketing segmentation story, endowing it with multiple subplots…
How to Save the Postal Service
The only solution to this mess,” Sen. Tom Carper (D-DE) has said more than once, “is for Congress…