Why the Postal Exigent Increase Is a Mistake
Was the Postal Regulatory Commission’s startling award of the full 4.3% exigency increase to USPS a fait accompli?…
The Demise of Direct Mail? PRC Approves 4.3% Exigent Increase
As business mailers were shutting down the office lights and heading out for the Christmas holiday on December…
News Byte: IBM Opens Path to Analysis of Encrypted Data
IBM announced today it had received a patent for a breakthrough technique that will enable unrestricted analysis of…
News Byte: Good Old Toys Are Tops Among Kids
With each passing holiday season, marketers of tech toys and gadgets wish more and more for higher placement…
News Byte: Oracle to Buy Responsys for $1.5 Billion
Oracle announced today that it has signed an agreement to acquire Responsys for $27 a share, or about…
News Byte: UserVoice is 2013’s CRM Idol
UserVoice, a provider of customer engagement tools for web and mobile applications, was announced today as the winner…
This Just in from Washington: Marketing May Be Illegal
Silly marketers. All day long I listen to them tell how they will, through the wonders of modern…
Carper Delays Markup of Postal Reform Bill
Sen. Tom Carper (D-DE) postponed yesterday’s meeting of the Senate Homeland Security and Government Affairs Committee at which…
Rockefeller Calls Data Brokers ‘Lethal’ in Senate Committee Hearing
Branding so-called data brokers “unfair,” “lethal,” and “a dark underside of American life,” Sen. John D. Rockefeller IV…
News Byte: Mahernia Named Chief Creative Officer at Rosetta
Publicis Groupe’s customer engagement agency, Rosetta, today announced the promotion of Alexander Mahernia to Chief Creative Officer. Mahernia…