News Byte: Interactive TV Deal Partners DG and Cognitive
While Ryan Seacrest’s Million Second Quiz didn’t break any TV audience records, it did break new ground. The…
News Byte: Easter Seals Commits to Digital
Easter Seals VP of Direct Marketing Jennifer Bielat says that direct mail continues to be a workhorse for…
Senate Judiciary Committee Takes Patent Trolls to Task
Prior to 2013 the printing business didn’t know from patent litigation, said Michael Makin, president and CEO of…
News Byte: Senate Hearing on Data Brokers
Clues as to where Sen. John D. Rockefeller IV’s (D-WV) investigation of the data broker industry may be…
News Byte: Sleigh Bells Ring for E-Commerce Companies
The National Retail Federation says this is turning out to be “a holiday season like no other.” A…
News Byte: Order and Ship Emails Are Top Loyalty Recruiters
Experian Marketing Service’s Q3 Email Benchmark Report found that click-to-open rates for order confirmation emails that included invitations…
News Byte: WPP Units Join Forces on New Data-Driven Agency
WPP’s Wunderman direct marketing unit and its MEC media division today officially spawned Choreograph, a joint venture adding…
News Byte: Cambey & West Names Cuellar CEO
Cambey & West announced that Diane Cuellar would take over as president and CEO on January 1. She…
Direct Marketers Look for Quick Passage of a Law to Curb Patent Trolls
Last week’s passage of the Innovation Act by the House of Representatives gave direct marketers hope for speedy…
Do Unilever’s Job Cuts Signify a Rebirth of Consumer Marketing?
Last week Unilever sent shivers down the spines of marketers everywhere by cutting 1,000 marketing-related jobs as part…